Notchilous T-Shirts - Top Notch Ting

Once upon a time, a graphic artist was sitting in his 9-5 job at the Sun Island T-shirt factory when he thought “i should be doing this for myself” and voila…a t-shirt brand was born! November 6, 2006 would be the fateful day and Kingston, Jamaica would be the inspiration.

A quick search at dictionary.com and even wikipedia.org will tell you they have no results for such an entry “notchilous” and that’s because you would have had to be a part of the Jamaican ‘in’ crowd circa 1970 to understand what it meant to be “notchilous.” Ok so it’s really not that hard to figure out…it’s back when everyone was a “dongorgon,” you know a “top don” “top notch” “notchilous!” Yeah you got it! The Notchilous brand embodies the “rude bwoy” culture we grew up on and includes several risque graphic tees that would make you blush if your Grandma saw you wearing it. They say its for the shy people, well… a t-shirt saying “just like candy” with uhm…that arrow there…great way to break out of your shell! Or how about one saying “bumbo rass clatt” Yeeah…that’ll do the trick. They describe the line as a rootsy, urban mix of top quality t-shirts. The plan is to stick with tees for now as they work on expanding the variety of the graphics and their customer base. They promise not to flood the market with the same set of designs as only 50 of each are printed. Competition must be rough out there now for the newer t-shirt brands emerging on the market and the designers of the line admit that most of their focus goes into finding that delicate balance between cost and pricing in an effort to stay competitive and profitable at the same time. After being on the market for a little over a year, Notchilous is poised to take their piece of the pie with t-shirts appealing to the introvert and the extrovert at the same time. You can get your Notchilous tee at www.notchilous.com