Myspace is a great tool for networking, can I tell you?! I got a friend request from a site RepJa.com and a message to be featured. Its one of many that I receive from myspace, but you wouldn’t believe how pleasantly surprised I was when I clicked through to the site! RepJa is an exciting brand of vibrant, youthful and representational pieces that surrounds the popular dancing culture that has exploded in Jamaica in the last few years. I was so pleased to find a line that didn’t give me a full out red, green, gold and black line simply because it’s Jamaican. Let me put on my accent and simply say “the line sell off” “it a occur” “RepJa to di worl’!!! LOL You’d have to be Jamaican (and current) to get it folks…but don’t worry ‘bout that just cop you a few and be down with the in crowd. Let’s hear from the innovative designers themselves, shall we:

The Beginning

RepJa started at the end of 2006 out of a thought, which led to an idea, then a vision, that manifested itself into a fashion icon. The path of Repja chose us, we are all artists, graphic and web designers by trade. We simply applied the same talent and science of designing to the fashion industry. We are currently based in Atlanta GA

Sales

Sales have been great; every month there is an increase in sales and traffic to our site. We are getting orders daily from the Caribbean community nationally and also a lot of international orders. It has been extremely encouraging to see orders coming in from (Germany, France, Italy, Japan, Canada, Sweden, Netherlands, and many more).That love and support only shows us that our unique product is needed in the industry. The best part of our sales is the request from stores to carry the line, so far we are currently in (Vinnies Styles (Brooklyn, NY), DSK (Brooklyn, NY), Reggae Wear (Miami, FL), Leigui (JAPAN),4Seasons (Stone Mountain, GA), Reggae Unplugged (Maryland, DC).

Challenges

One of the hardest things for us is getting our name recognized. Letting everyone know exactly who we are and what we are here to offer the industry. The marketing is very important for any company and it is also the most challenging. There is also the financial aspect which every small company struggles with.

Growth

RepJA will be the face for our culture our lifestyle and our people. We have too much style and charisma as a people to put us in red, gold and green only. We are bursting out of the traditional and the expected we are totally catching people off guard with the concepts and the ideas that our designers have been delivering. We will expand our line to offer jeans and cut and sew products. We are also gearing RepJA to launch a few spin offs for our diverse culture, meaning we will have a couture line. We want the company to be recognized not only for its style but also for the first clothing company that bridges the gap between dancers, DJ, singers and fashion and show you how they work hand and hand.

Check out www.RepJA.com for more pics and of course to shop! Thanks Omar for reaching out to FashionOverStyle.NET, we love you right back! Now follow the riddim and tek weh yuself!

Images from site

1. Keneea Linton, Jamaican Fashion Designer
2. Poshe: Classy, Elegant, Fashionable
3. Mosiah Clothing Company - Dem a go hard!
4. Introduction
5. New Jamaican fashion designers, here’s your chance to shine!