When it comes to t-shirt brands in Jamaica…they’re a dime a dozen. EVERY one has a t-shirt line. I know this personally with my background of being a sales rep for t-shirt brands before and having stores tell me "please, no more" as they showed me shelf after shelf of t-shirt lines already stocked. In the over-saturated t-shirt market, La Pluma Negra has planted roots and is growing strong, having expanded into sweaters, button-ups and bottoms. They’ve been around since November of 2003 and they’re still relevant to date, they haven’t gotten too common or too cheesy yet they’re still hot and still rising.

La Pluma Negra, spanish for "the black feather" or "the black pen" is a line centered around exhibiting cultural awareness and pride, with phrases and designs documenting popular cultural terms such as "empress" and "100% Jamaican" or "made in Jamaica" They don’t venture too far out into popular terms or keep up with current slangs, they keep it simple…foundation. They pride themselves on being a high quality line, something that is sometimes challenging to bring across to their consumers:

La Pluma Negra takes T-shirts? identity of understated practicality and has given it a new distinctiveness that merges culture and sophistication with comfortable high quality clothing. The designs are avant-garde, sexy, tough, and classy and capture the great sense of humor of the Caribbean by using well-known phrases. Our most common challenge is getting our customers to understand that we offer high quality therefore one will have to patronize such efforts. As they say – you get what you pay for. In getting a higher quality it may mean spending a few extra dollars.

They have clothing for men, women and an adorable kiddies line called Tickles:

How cute is that? You can purchase from their website LaPlumaNegra.com or from their local store at 96 Hope Road, Kingston 6, Jamaica. They start their Trini line this fall, continuing on their vision of expanding the line as a truly Caribbean one. Wendy Lee Richards and Glenford Laughton, the innovators of this line, have alot to be proud of.

Shout outs to ma Trini fren Ria, can you guess which one is her? LOL, one guess…

Popularity: 4% [?]