
A finalist in Miss Jamaica Universe 2007, Camesha Powell radiates beauty and elegance and these attributes are clearly displayed in her clothing line, aptly named Poshe. It is amazing that this is her debut year as a designer as she has created quite a stir with her line. Camesha is another talented Jamaican designer with no formal training in design. She describes her transgression into the fashion industry as a natural occurrence, growing up aspiring to be a model or fashion designer. She works in the fashion industry at Poise Jamaica and has partnered with Pulse in their annual model searches. I asked her about her beginnings as a designer and she relates that she was always obsessed with fashion, was always commended on her style and was always sketching designs. Having only created her first piece in January of this year, Camesha debuted a full line at Caribbean Fashion Week 2007 and is most excited at the strides she has taken since then.
I caught up with Camesha at this month’s TGIT event at the British High Commission after her fashion show, where models strutted to the beautiful sounds of Tessanne Chin. Courtney John and Cezar came out to show support as well as dozens of fabulously dressed patrons. She basked in the compliments of an amazing line and smiled brightly for the many flashing bulbs around her.
We spoke more today about her new and exciting path in the fashion field. Her crowning moment of course is debuting her line at CFW 07. She explains being inspired by the song used in the advert for the event - Fergie’s Glamorous and infused Jamaican colours into this theme. A line that drew upon the colours green, black, yellow and white, she creatively displayed the national colours in a way that was much less cliche cultural and much more glamorous indeed. She uses stretch satin in many of her pieces explaining that she loves the versatility of the fabric while keeping the glamor.
When asked about her favorite designers, Dsquared and Gwen Stefani comes to mind, both lines again illustrating Camesha’s love of glamour and the eclectic. She also names Carlton Brown as a local favorite, commenting on his excellent craftsmanship. She shares similar ails with Keneea about the Jamaican fashion industry, in particular the lack of financial assistance for fashion designers and the limited supply of quality equipment and supplies. With these limitations, designers are forced to source raw materials elsewhere in an effort to be unique and this drives up costs. At a higher prices, it can be difficult to compete with designs imported from fashion houses overseas. She wishes that the powers that be would acknowledge the amazing talent of the designers in Jamaica and invest in the industry more, as other international designers have already seen and capitalized on the vibrancy of the Jamaican culture in their own lines and achieved successes in these ventures.
She notes however that the fashion industry here will continue to thrive because of persons like herself who have that innate love of fashion and are committed to seeing the industry succeed. Currently she works only from orders and can be contacted at poshejamaica@gmail.com (tell her you heard about her here!) Plans are in place to open a store of her own in the near future, featuring her designs and others. She encourages persons aspiring to enter the industry to dive right in. Make your pieces, approach fashion houses with them, seek sponsorships from your friends, family wherever, show your desire and go for it! Hot tip: I asked Camesha what’s hot for this Christmas! Her answer? mary janes, purple and cobalt blue! Cobalt blue??? Not a common one that is…more on that to come!You can see her entire line in the FOS Galleries and more pictures of the fabulous patrons that came out to support.
